PRIVACY POLICY

Last updated: 28 January 2026

At La Manière, operated by ELARA GROUP Ltd., we are committed to protecting your privacy and handling your personal data responsibly, transparently, and securely.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you access our website, place orders, or interact with our services.

We process personal data in accordance with:

  • Regulation (EU) 2016/679 (“GDPR”);

  • the Bulgarian Personal Data Protection Act;

  • applicable European Union and Bulgarian legislation.

 

  1. DATA CONTROLLER

ELARA GROUP Ltd.
UIC: 208659588

Representative: Desislava Georgieva

Registered address:
1 Dr. Nikola Kolarov Blvd., Bl. 1, Entrance 1, Floor 1, Apt. 103
Briz District, 9000 Varna, Bulgaria

Contact email:
office@lamaniere.eu

2. PERSONAL DATA WE COLLECT

Depending on how you use the website, we may collect and process the following categories of personal data:

  • full name;

  • phone number;

  • email address;

  • shipping and billing address;

  • order and transaction information;

  • payment-related information (excluding full card details);

  • communication submitted through contact forms, emails, registrations, or customer support requests;

  • technical information such as IP address, browser type, device information, cookies, and website usage analytics.

We do not intentionally collect or process sensitive personal data within the meaning of Article 9 of the GDPR.

3. PURPOSES OF DATA PROCESSING

Your personal data may be processed for the following purposes:

  • processing and delivering orders;

  • providing customer support and communication;

  • issuing invoices and accounting documents;

  • fraud prevention and transaction security;

  • improving website functionality, performance, and user experience;

  • complying with legal and regulatory obligations;

  • sending marketing communications where explicit consent has been provided.

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects without your explicit consent.

4. LEGAL BASIS FOR PROCESSING

We process personal data based on one or more of the following legal grounds:

  • performance of a contract;

  • compliance with legal obligations;

  • legitimate business interests;

  • explicit consent where required by law.

Legitimate interests may include:

  • website security;

  • fraud prevention;

  • service improvement;

  • internal analytics and operational management.

5. DATA RETENTION

Personal data is retained only for as long as necessary for the purposes for which it was collected, including:

  • order and accounting data — according to applicable tax and accounting legislation;

  • customer account data — while the account remains active;

  • marketing consent data — until consent is withdrawn;

  • technical and security logs — for a limited period necessary for cybersecurity and operational purposes.

After the applicable retention period expires, personal data is securely deleted or anonymized.

6. SHARING OF PERSONAL DATA

Personal data may be shared only with trusted third parties where necessary for business operations, including:

  • courier and logistics companies;

  • payment service providers;

  • accountants and legal advisors;

  • IT, hosting, cloud, and website service providers;

  • marketing and analytics platforms where lawful;

  • public authorities where disclosure is required by law.

All third-party partners are contractually obligated to maintain confidentiality and comply with applicable data protection legislation.

We do not sell, rent, or trade personal data to third parties for commercial purposes.

7. INTERNATIONAL DATA TRANSFERS

Some service providers used by La Manière may process data outside the European Economic Area (EEA).

Where such transfers occur, we ensure appropriate safeguards are implemented in accordance with GDPR requirements, including:

  • adequacy decisions;

  • Standard Contractual Clauses (SCCs);

  • contractual and technical security measures.

8. COOKIES AND TRACKING TECHNOLOGIES

The website uses cookies and similar technologies to:

  • ensure proper website functionality;

  • remember user preferences;

  • analyze website traffic and performance;

  • improve user experience;

  • support marketing and advertising activities where permitted.

Users may manage cookie preferences through browser settings and/or cookie consent tools available on the website.

For more information, please refer to our Cookie Policy.

9. YOUR RIGHTS

Under applicable data protection laws, you have the right to:

  • access your personal data;

  • request correction of inaccurate data;

  • request deletion of personal data (“right to be forgotten”);

  • restrict processing;

  • object to processing based on legitimate interests;

  • withdraw consent at any time;

  • request data portability where applicable;

  • lodge a complaint with the competent supervisory authority.

Requests regarding personal data rights may be submitted to:

office@lamaniere.eu

10. DATA SECURITY

La Manière implements appropriate technical and organizational measures to protect personal data against:

  • unauthorized access;

  • accidental loss;

  • misuse;

  • disclosure;

  • destruction or alteration.

Despite our efforts, no online system or method of electronic transmission can guarantee absolute security.

11. THIRD-PARTY SERVICES

The website may contain links, integrations, or services operated by third parties, including payment providers, social media platforms, and analytics tools.

La Manière is not responsible for the privacy practices or content of third-party websites or services.

Users are encouraged to review the respective privacy policies of such providers.

12. POLICY UPDATES

La Manière reserves the right to update or amend this Privacy Policy at any time in order to reflect legal, technical, or operational changes.

The latest version published on the website shall apply from the date of publication.